Terms of Service

Provider: DentalLocal — operator of the web application at dentallocal.cz (the "Service"). Contact: danila.s.anikin@gmail.com. Provider's billing details and company ID are stated on each invoice.

Customer: a natural or legal person who creates an account and subscribes to the Service. The Customer must have full legal capacity and be authorised to act for the organisation they manage in the Service.

DentalLocal is a software-as-a-service product primarily aimed at dental practice operators. It provides: • automated AI-drafted responses to Google reviews (with Customer approval), • generation and scheduling of Google Business Profile posts, • daily tracking of selected keyword positions in Google search, • analysis of competitors near the practice location, • a monthly performance PDF report.

Some features require the Customer to connect their Google Business Profile via OAuth and grant the necessary scopes. The scope and method of connection is approved by the Customer during onboarding.

Registration via email or Google sign-in is required. The Customer must provide accurate information and keep it up to date (notably billing email and organisation name). The Customer is responsible for safeguarding login credentials and for all activity under their account.

Each user account may control only one organisation. Members with the roles "owner", "admin", "editor" and "viewer" are invited by the organisation owner; by accepting the invitation, the invitee agrees to these Terms.

The Service is offered in three plans — Starter, Growth and Pro — with monthly or annual billing. Annual billing is discounted by 20% compared to the monthly rate.

Current pricing (ex. 21% VAT, billed in CZK): • Starter: CZK 1 490 / month or CZK 14 304 / year (CZK 1 192/month), • Growth: CZK 2 990 / month or CZK 28 704 / year (CZK 2 392/month), • Pro: CZK 5 990 / month or CZK 57 504 / year (CZK 4 792/month).

The Provider may unilaterally change the price list with 30 days' advance notice by email. The change does not affect the currently-paid billing period.

Plan limits (locations, tracked keywords, monthly posts) are listed in the application and may be adjusted in case of proven misuse.

On first subscription the Customer is entitled to a 14-day free trial. A payment card must be provided to activate the trial; the card is not charged during the trial. After 14 days, the Provider automatically charges the first payment for the selected plan unless the Customer cancels first. Cancellation is available at any time in Account Settings.

Payments are processed by Stripe Payments Europe, Limited (Stripe). The Customer's card details are never disclosed to the Provider. Stripe stores the card as a tokenised reference; recurring charges are processed automatically.

For each billing period the Provider issues an invoice (tax document) meeting the requirements of § 29 of Czech VAT Act No. 235/2004 Coll. Invoices are available in the Billing section of the application and emailed to the billing address.

VAT is charged either under the EU B2B reverse-charge mechanism (when a valid VAT ID is provided) or at the Czech rate of 21%. Billing currency is CZK; the Provider does not offer pricing in other currencies.

The Customer may upgrade or downgrade at any time; the change takes effect at the start of the next billing period and Stripe automatically prorates.

Cancellation is performed in Account Settings. The Service remains active until the end of the paid period, then enters a read-only state (data remains exportable for 30 days). After 30 days, the Provider permanently deletes the data except for billing records required by statutory retention rules.

If the Customer is a consumer within the meaning of § 419 of the Czech Civil Code, they have the right to withdraw from the contract within 14 days of the first payment without giving any reason (§ 1829 Civil Code). This right does not apply if the Customer expressly consented to the start of performance before the expiry of the period and the digital content has been activated (§ 1837 letter l).

If the Customer is a business (B2B), the contract is concluded at the moment the paid Service starts and the 14-day withdrawal period does not apply. After the trial period ends, no pro-rata refund is provided for unused prepaid days, unless the contract is terminated due to a reason on the side of the Provider.

The Service uses large language models (Anthropic Claude) to produce drafts of review responses, posts and textual analyses ("AI content"). The Customer acknowledges and agrees that:

a) AI content is an initial draft, not the Customer's final statement. The Customer must review and approve every piece of AI content before publication. b) The Provider is not liable for the accuracy, suitability or legal consequences of AI content that the Customer has approved and published. All liability for published content rests with the Customer as the dental practice operator. c) AI content may contain inaccuracies, incomplete information or inappropriate tone. The Customer undertakes not to approve AI content that would violate professional dental regulations, patient confidentiality or applicable healthcare advertising law. d) AI content that the Customer approves and publishes becomes the Customer's exclusive authorial work; the Provider claims no rights to it.

The Customer undertakes not to use the Service to, in particular: • create fake reviews, self-reviews or manipulate ratings, • generate misleading advertising or health claims breaching Czech Act No. 40/1995 Coll. on advertising regulation, • publish patient personal data beyond what is necessary to respond to a review, • automate reverse engineering, scraping or API overload, • grant account access to a third party without the organisation owner's consent.

Violation may lead to immediate account suspension with no refund of the remaining prepaid period.

To fully use the Service, the Customer must connect a Google Business Profile to which they have demonstrable owner or manager rights. The Customer is responsible for compliance with Google's terms (Google Terms of Service, Business Profile Manager Policies). The Provider is neither a Google affiliate nor in a business relationship with Google; access to Google APIs takes place solely via the Customer's OAuth token.

If Google revokes authorisation (e.g. Business Profile suspension), the Service will lose access to data for that location and the Customer has no claim for a pro-rata refund.

To the maximum extent permitted by Czech law:

a) The Provider is liable only for damage caused by intent or gross negligence. For damage caused by ordinary negligence, liability is limited to the amount paid by the Customer for the 12 months preceding the damage event. b) The Provider is not liable for lost profits, indirect damages, data loss, reputational damage or damages caused by: • outages of third parties (Google, Stripe, Vercel, Supabase, hosting, internet), • unauthorised use of the Customer's account, • content published by the Customer (including AI content approved by the Customer), • force majeure. c) The parties expressly agree that the limitations in Article 12 reflect the balance of risk and the price of the Service and apply even in case of material breach.

Processing of personal data is governed by the Privacy Policy, which forms an integral part of these Terms and is available at dentallocal.cz/en/privacy.

If the Customer entrusts the Provider with processing of patient personal data (notably data in reviews and responses), the parties enter into a Data Processing Agreement ("DPA") under Article 28 GDPR. The current DPA is available at dentallocal.cz/en/dpa and becomes binding the moment patient data is first ingested into the Service. The Customer acts as controller, the Provider as processor in this relationship.

The software, source code, design, trademark and all know-how of the Service remain the intellectual property of the Provider. The Customer obtains a non-exclusive, non-transferable licence to use the Service for the duration of the subscription.

Content uploaded by the Customer (text, location photos, brand voice) and content generated by the Service and approved by the Customer remains the Customer's intellectual property. The Provider obtains only a limited licence necessary to operate the Service (storage, display in the app, forwarding to Google APIs).

The Provider endeavours to maintain service availability of 99.5% on a monthly average, excluding scheduled maintenance (announced at least 24 hours in advance) and third-party outages. An SLA with financial penalties is not part of the current plans; the Provider offers individual SLAs on request.

The contract may be terminated:

a) by the Customer at any time by cancelling the subscription in the application — ends at the end of the current billing period; b) by the Provider with 30 days' written (email) notice; c) by either party immediately upon material breach by the other, notably violation of Article 10 (Acceptable use) or payment delay exceeding 14 days past due.

Provisions that by nature survive termination remain in force (Art. 12 liability, Art. 13 data protection, Art. 14 IP, Art. 18 governing law).

The Provider may unilaterally change the Terms. Customers will be notified by email at least 30 days before the changes take effect. If the Customer disagrees, they may terminate the contract without penalty as of the effective date of the new Terms. Continued use of the Service after the effective date constitutes acceptance.

The contract and related relationships are governed by the laws of the Czech Republic, in particular Act No. 89/2012 Coll. (Civil Code). The courts of the Czech Republic have jurisdiction.

Consumers may use out-of-court resolution via the Czech Trade Inspection Authority (www.coi.cz) or the EU ODR platform (ec.europa.eu/consumers/odr).

These Terms constitute the entire agreement of the parties. If any provision is held invalid, the remainder remains in force. No failure to enforce a right shall be construed as a waiver.